In 2012, Avenue Sixty was established under the name My Fashion Wants, and its original website was located at myfashionwants.com. The blog began as a fashion magazine-style platform with aspirations of becoming one of the leading fashion blogs on the internet. However, the founder's ambition did not come to fruition, and as a result, she transformed avenuesixty.com into her own personal diary/journal/newsletter-magazine. This platform serves as a means for her to live out her modeling dreams, document her various creative endeavors, and remain actively engaged in her passion for writing, personal growth, health, wellness, and enlightenment. Contributions from other writers are also welcome, and as a result, the website features posts and articles from contributing writers on various topics within the broader lifestyle category.