Our Story

Founded in 2012 as My Fashion Wants, Avenue Sixty began as a fashion-focused blog with aspirations of becoming a leading online destination for style enthusiasts. Over time, the publication evolved beyond its original fashion roots to embrace a broader range of lifestyle topics and interests.

Today, Avenue Sixty is an independent lifestyle magazine featuring content related to fashion, beauty, wellness, personal growth, relationships, home, travel, culture, entertainment, and everyday living. The publication combines style inspiration, editorial features, opinion pieces, product discoveries, personal essays, and practical lifestyle content designed to inform, inspire, and entertain readers.

While fashion remains an important part of the publication's identity, Avenue Sixty has grown into a broader lifestyle destination that celebrates creativity, self-expression, curiosity, and the ongoing pursuit of a life well lived.

Founder & Editor

Adela Lewis has been writing since childhood and has maintained blogs, websites, and online publications since the early 2000s. Her interests span fashion, beauty, wellness, personal development, creativity, culture, and everyday life. Through Avenue Sixty, she oversees editorial direction while contributing articles and features across a variety of lifestyle categories.

Featured Contributors

Editorial Personas

Avenue Sixty occasionally publishes content under recurring character names and editorial personas created to explore different viewpoints, storytelling styles, and perspectives.

The following recurring personas are created and written by Adela Lewis:

• Monica — Author of The Monica Archives
• Mrs. Bodenheimer
• Maxine Hightower
• Salima
• Zenica

Contributing & Guest Writers

Over the years, Avenue Sixty has published articles from a diverse group of writers. Their work remains an important part of the publication's editorial archive, and contributors may continue to appear periodically.

• Andrea Szemkovics
• Diana Farca
• Sherée Wright
• Annelies Veldman
• Charlene L
• Tikila Lynch

Industry & Brand Contributors

Avenue Sixty has also featured articles, expert commentary, and contributed content from writers associated with businesses, agencies, brands, marketing firms, and other professional organizations.

• Brigitte Evans
• Helen Bradford
• StellaRyne
• Alycia Gordon
• Constante
• Tess DiNapoli
• Felicia Priedel (Logical Position)

Editorial Transparency

Avenue Sixty publishes a mixture of editorial content, commentary, personal essays, opinion pieces, product features, fashion inspiration, wellness-related content, and lifestyle articles.

Unless otherwise noted, articles reflect the opinions, experiences, research, and perspectives of the individual author.

Monica, Mrs. Bodenheimer, Maxine Hightower, Salima, and Zenica are editorial personas written by Adela Lewis. Marion Lewis is an independent contributor and author of The Marion Chronicles.

Avenue Sixty also publishes content created in collaboration with artificial intelligence. CountessX is an AI-assisted digital persona intended as a creative exploration of the evolving relationship between human creativity and machine-assisted perspectives.

When artificial intelligence plays a substantial role in the creation of content, that involvement may be disclosed within the article, author information, or accompanying editorial materials.

Affiliate Relationships

Avenue Sixty participates in affiliate marketing programs and may earn commissions from qualifying purchases made through links appearing within articles, shopping guides, product roundups, and other editorial content.

These commissions help support the ongoing operation of the publication and allow Avenue Sixty to continue creating content for readers.

Purchases made through affiliate links do not increase the price paid by the consumer.

Important Notice

The information published on Avenue Sixty is intended for informational, educational, and entertainment purposes only.

Readers should consult qualified professionals regarding matters involving health, medicine, law, finance, taxation, mental health, or other specialized fields.